From Personal Struggles To Professional Passion

Skin + You was founded by Sam Mirza and Mahvish Shah (Mav) — two women
brought together by a shared mission: to help others heal, love, and understand their
skin.
Both Sam and Mav struggled with skin concerns from a young age. Acne, scarring,
dryness, pigmentation — they tried everything from dermatologist prescriptions to
homemade remedies, often with little success. But through their challenges, they
found purpose.

Meet the Founders

Mahvish Shah

Health & Wellbeing Coach + Holistic Skin
Expert

Mav has spent 20+ years crafting holistic skincare solutions using Ayurveda, plant medicine, and essential oils — driven by her own struggle with sensitive, acne- prone skin that didn’t respond to traditional products.

Her mission is to help clients understand:

•How mindset impacts skin health

•How to naturally restore balance to dry, irritated, or scarred skin

•How to create lifestyle habits that support beauty from within

Her wellbeing consultations include full client assessments and integrated plans for nutrition, exercise, stress management, and holistic skincare.

Sam Yousaf

Clinical Skin Specialist & Aesthetician

Sam’s journey began from personal experience and evolved into professional
mastery. With over a decade of clinical experience, she has worked with all skin types and conditions — always with the same intention: to create long-term, visible transformation.

Her expertise includes:

•Advanced skin analysis

•Injectable and non-invasive skin treatments

•Pre-event skin programmes for makeup-ready skin

•Supporting clients with melanin-rich or reactive skin types

Sam believes that skincare isn’t just about correcting flaws — it’s about enhancing confidence.

A 25-Year Journey of Research and Experience

Their passion for skincare started in the early ‘90s and evolved over two decades of trial, error, and study.

Sam immersed herself in skin science, training professionally in advanced aesthetics and learning how to assess and treat skin on a clinical level.

Mav, driven by her highly sensitive and acne-prone skin, dedicated over 20 years to researching Ayurveda-based remedies, essential oils, and plant-derived herbs — developing holistic solutions where mainstream products failed.

Despite maintaining a clean lifestyle, Mav’s skin remained stubborn — until she discovered a formula that worked: combining natural skincare, clinical treatments, and most importantly, a shift in mindset.

A Powerful Partnership Begins

When Sam and Mav met in 2009, their connection was instant. They realised their paths were deeply aligned — and that together, they could create something greater. Their private work with clients began soon after, combining:

•Clinical-grade treatments
•Holistic wellness
•Compassion-led consultations

From Private Clients to Public Launch

For over 10 years, their work remained within trusted circles. But with rising demand and encouragement from long-time clients, Sam and Mav decided to take their ethos public — opening their first Skin + You clinic to offer their unique method to a wider audience.

More Than Aesthetics — A New Way to Care for Skin

At Skin + You, your skin journey is deeply personal. We don’t believe in quick fixes — we believe in lasting results that honour your individuality. Our method combines:

•Sam’s scientific expertise to determine the right treatments for your skin

•Mav’s holistic coaching to address the mind-body-skin connection

•Herbal skincare solutions tailored for sensitive and reactive skin

We understand that true beauty begins within, and we’re here to help you bring that out — naturally, confidently, and authentically.